Get access Attack.Databreach to essential strategic content , in-depth reports , industry intelligence , and exclusive data . Columbia Sportswear Co , is investigating an attack Attack.Databreach on one of its e-commerce sites . CEO Tim Boyle told analysts on Columbia ’ s fourth quarter 2016 earnings call that there was an unspecified cyber attack Attack.Databreach on its prAna brand ’ s online store . Columbia Sportswear acquired prAna in May 2014 for $ 190 million in cash . “ We immediately launched an investigation and engaged a leading third-party cyber security firm to assist us , ” he told analysts on the call , according to a transcript from Seeking Alpha . “ Protecting our customers ’ information is one of our top priorities and we are taking this very seriously . Until the investigation is completed , it ’ s difficult to characterize the scope or nature of the potential incident , but we are working vigilantly to address this issue ” . Boyle stressed that the attack Attack.Databreach was limited to prAna ’ s site and did not affect Columbia ’ s other online stores . Online sales are growing fast for the outdoor apparel maker and retailer . Boyle told analysts the company generated about $ 220 million in online sales globally in 2016 .